Facebook is on the cusp of becoming a medium unto itself—more akin to television as a whole than a single network, and more like the entire web than just one online destination…Facebook’s growing dominance suggests that the platform may very well represent the third major evolution of the network age. First the Internet popularized the crucial organizing principles of peer-to-peer architecture and packet-switched data. Then the web ushered in a new set of governing metaphors that were fundamentally literary in nature: a network of “pages” and footnote-like links. Powerful as they were, though, both those platforms were organized around data, not people….no one owns the web—or in some strange way we all own it. But with Facebook we are ultimately just tenant farmers on the land; we make it more productive with our labor, but the ground belongs to someone else….The problem is that for all his talk of connectedness, Zuckerberg and his company have displayed an increasingly reluctant attitude toward connecting with the rest of the web.
Can Anything Take Down the Facebook Juggernaut?